Decorated

The Decorated radiator was the only ornate design ever produced by the Beeston Boiler Company. Created to compete with the American Radiator Company’s popular Rococo model, it shared many similarities with its American counterpart.

First appearing in Beeston catalogues from 1914,  production continued into the early 1920s before ceasing by 1925. By this period, ornate radiators had become increasingly rare as Edwardian column designs dominated the market.

Beeston’s focus was always on providing affordable, heating solutions, emphasising efficiency over ornamentation. Their motto, “Beeston Radiators have proved beyond all doubt to be the most economical low-pressure hot water apparatus on the market,” reflects this. Unlike the American Radiator Company, which had a strong market for highly decorative designs in the US, the demand for such radiators in the UK was comparatively limited.

Image: The Decorated one column radiator, 36 inches tall, finished in Aged Gold.